(Photo: just up the road from Newtown Police Station)
The 'non-existent whiff' of cycling danger that for so long was expressly cultivated to peddle the consumption of polystyrene hats has essentially dissipated in Sydney - most notably in the Inner West, my patch!!!
Ahhhhh! - so reaffirming to behold!!!
When Charlie Pickering of The 7PM Project fame declared to the Aussie public last August that he falls off his bicycle all the time, he let a little chink of light onto why Australian cycling was re badged into an extreme & dangerous sport all those years ago...
Basically, Aussie lads of the 90s were desperately-seeking-approval in a 'throwback-caveman-sort-of-a-way', and thus it was that it was necessary to dust off 'bravery', 'courage' & 'derring-do', and go wrestle a 'woolly mammoth' or something similar.
Only our Aussie lads of the 90s were a trifle too cosy for such 'extreme' pre-historic deeds, so they brainstormed and manufactured a 'modern-day woolly mammoth' - untamed & savage bicycles!
But there was a hitch:
♥ no-one had ever found this 'modern-day woolly mammoth' even vaguely alarming before
♥ it was universal
♥ it was cheap & easy
...and worse still...
♥ grannies and grandpas could still be found routinely pedalling everywhere, often with shopping and/or grand kids in tow!
...what to do?
$$$ How to delete this 'woolly mammoth' from the realms of the mundane and ordinary
$$$ How to re badge to dangerous and extreme?
$$$ How to manufacture a national & political consensus?...
...yawn! ho! hum! well we all know what happened next...
...but suffice to say, those of us who do continue to 'conscientiously object', are a constant reminder to our modern-day gladiators (such as The 7PM Project's anchorman) that their 'modern-day woolly mammoth' has Emperor's New Clothes status...
...and they're none-too-happy when they get that reminder - especially from a middle-aged mum!!!
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