(Love it when global peeps send me global bike pics)
In Australia, helmet promotion was received into law essentially on the advice of helmet capitalists - actually let me correct that ... on the 'propaganda' of helmet capitalists.
Their usual modus operandi kicked in and cycling got a right royal beating in order to highlight all the imagined bad bits so that we the Australian public could be gradually groomed in order to be sold out by our government to Big Corpa (Standards Australia, SAI Global and all helmet promoters).
When will it correct itself here Down Under?
Who knows but I'm not holding my breath because basically Australian politicians have invested so much on this bicycle helmet law stance, I just know they would prefer to continue believing in their flawed strategy rather than admit they were wrong.