Monday, April 18, 2011
During my customary weekend 'reading-bonanza' last weekend I couldn't help but notice that...
"The Newspaper Industry"
"The Meat Industry"
"The Medical Research Industry
"The Wine Industry"
...(just for starters), had bicycles featured all over their pages pushing their wares...
This curious state of affairs almost appears to be a case of 'bicycle-washing' (aka "Green-washing") whereby businesses are cashing in on benefits gained from marketing unique selling points with utility bicycles as though Australia has a utility bicycle culture.
This is misleading or deceptive (and / or both) and whilst we'd dearly love to have a utility bicycle culture, we don't have one yet - so why are industries all over the place carrying on as though we do?
These dudes are messing with our aussie heads!